"Waste not, want not” is always a good philosophy, and when it comes to printing, SITES doesn’t let a square inch of paper go to waste. Last month, on the The Mask of Lincoln poster portfolio, we realized that the four corners of the portfolio cover would be trimmed away to make the flaps.
Since Studio A, the designer of the project, was also working on our AAM booth graphics, we immediately sent them text and images to lay out two-sided, 2.5”x9” bookmarks in the four corners. Although there were nominal costs associated with trimming and packaging, we got attractive give-aways with our AAM graphic identity basically for free and another way to help market SITES shows throughout the year.
Good printers, like good designers, are problem solvers. And that's just what Colorcraft of Virginia did throughout this project, from offering tips on paper sizes to giving advice on shipping the portfolios to thousands of recipients across the U.S.
So don’t be afraid to ask questions. As that famous printer Ben Franklin said, "An investment in knowledge pays the best interest."
--Ann Carper, SITES editor