What's New Online? Using Web 2.0
I'm just off the plane from snowy Montreal, where this year's Museums and the Web conference was held and where discussions centered on the use of Web 2.0. Chances are if you're reading SITES' blog, you're already quite familiar with the uses (and misuses) of this newish technology. Blogs, wikis, Flickr, social networking, YouTube--these are the buzz words for the Web 2.0 generation. But how do we use these platforms (wisely)? Should museums/cultural institutions care? Should we be afraid of losing control of vetted, academic content?
Yes, we should care. Non-profits are often are the last to jump on the technology bandwagon, yet this is one case where we should embrace what's out there. Web 2.0 has great potential for museums, encouraging more active, more meaningful visitor participation--a tangible means of getting visitors hooked and thinking after they walk out the museum's doors. Still, it's not entirely self-serving. People get something out of contributing, whether a photo on Flickr or content that's been shared on a museum wiki, there's a satisfaction in making connections with like-minded individuals, in knowing that curators may be shaking their heads and saying, "Well, I never thought of it that way."
A handful of folks admitted that you just have to change your plan-everything-years-in-advance attitude and see what happens. You don't know where the content/commentary will go until it's up there. Gail Durbin of the Victoria & Albert Museum in the UK was a big advocate for this kind of "learning by experiment" as were others who admitted you just have to wait, watch, and wonder how your project will evolve.It's a very organic process.You have to let it flower and just continue to trim back the dead blooms.
That leads us to the second question. Should we be afraid of losing control? I heard this particular comment from all the leading museums. "We want to use x,y,z technology, but we're apprehensive about blurring the line between our well-researched materials and unsubstantiated 'facts' from the public." Some participants insisted that you should visually establish a clear distinction. Perhaps there's obvious "official" information in one area and more dynamic, user-generated content in another. Remember, you can moderate commentary. You can offer a policy that indicates what is legitimate and what will be removed.
What about not-so-complimentary feedback? Don't worry about Negative Nancy, who tells you that your exhibition brochure wasn't worth the paper it was printed on. The great thing about a loyal social network is that the group will often come to your defense. It's all about strong building relationships--whether real or virtual.
The man behind these well-known and much-beloved characters is the subject of "Jim Henson's Fantastic World," a wildly popular SITES exhibition touring the country until 2011. So far, this exhibition has been a huge hit, not only because we all have a soft spot for Kermie but because of well-planned special events, programs, and fund raising efforts.
There were multiple events taking place in Montgomery that week--the 50th anniversary of a milestone in our country’s history. While my visit was filled with many wonderful memories, too many to share in a blog entry, one moment truly stood out. It included a conversation with Mrs. Carr, Dr. Joseph Lowery, and Congressman John Lewis (also in Montgomery to take part in the activities). These three icons of the civil rights movement were waiting to tape an episode of the Tavis Smiley Show. Before they went on, they began to talk about their friend, Martin. I looked at Lori Yarrish, deputy director of SITES, because at that precise moment, we felt so honored to be listening to this conversation.
A conversation with Gabrielle Tayac, curator of IndiVisible: African-Native American Lives in the Americas, a new exhibition from the National Museum of the American Indian (NMAI) and the National Museum of African American History and Culture:
On Tuesday, our team of writers and editors, project directors and press people finally met artist Michael Benson face-to-face. We've been working with him for the last two years on an uber-ambitious space imaging exhibition called
Made up of Denise Schelin, Michelle Brown, Robin Mays, Heather Shelton, Steve Arnold, Shermane Boudreaux, and Aoife Toomey, SITES' team was appropriately called the "Smithsonian Institution Traveling Exhibitionists." Odd name you say? The name reflected the stunning and ultra-classy t-shirts we sported. You've probably seen them before in such beach boutiques as Wings and Sunsensations--the eye-catching shirts with the shapely bikini babes or six-pack muscle men, hence the "Exhibitionists." Don't worry, we were all covered, thank goodness.
As a writer/editor for the Smithsonian, I get to learn about myriad topics that had, quite literally, never ever occurred to me. Someone with a master's degree in art history may have never considered the impact of soils on the health of our planet or the influence a Latino baseball player on underprivileged children. (I'm talking about Roberto Clemente, the Pittsburgh Pirates' favorite son.) Just think, while I was engulfed with Maya ceremonial cocoa vessels and early American architecture, there was actually other research going on, discoveries being made by the Hubble Space Telescope, new data being unearthed by Smithsonian scientists, curators, and archivists.
A dedicated Smithsonian employee for more than three decades, Steve joined SITES five years ago with the charge of transforming its IT program into a thriving 21st-century operation. He has more than succeeded. Over the past three years, Steve took the lead in replacing SITES’ antiquated exhibition tracking database with a state-of-the-art integrated system. He managed a 15-member task force that addressed user needs, coordinated all aspects of system implementation with OCIO, trained staff, wrote reports, and resolved issues under tight deadlines. SITES’ new system—TRAX—was launched this year to accolades from colleagues and contractors alike.
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